Louise Raw — Commercial Lead
I help founder-led companies diagnose and fix the commercial systems behind growth — across sales, marketing, retention, CRM, reporting and customer experience.
13 years inside a UK Edtech startup, from employee #2 to Head of UK Business, helping scale from under 50 schools to over 2,000.
Approach
Growth is rarely one broken thing.
The message does not match the customer pain. Marketing is creating leads sales does not trust. The CRM is full of data, but not insight. Teams are busy, but leadership cannot see where the real commercial leaks are. That is where I work best.
What I fix
- Sales and marketing alignment
- Brand voice and market fit
- CRM, reporting and data clarity
- Scaling output without simply adding headcount
Proof points
- 01
- Employee #2 to UK business lead
- 02
- Under 50 to 2,000+ schools
- 03
- 80% to 90% retention structure
- 04
- 33% close rate from SAL on flagship product
Working on a messy growth problem?
I work best with founder-led companies that need senior commercial clarity without hiring another full-time department head.